Illuminating Art: Go Artist Go's Digital Transformation for Stephen St. Claire
At Go Artist Go, we are consistently captivated by artists who push the boundaries of their craft, creating work that not only inspires but also innovates. Such is the case with Stephen St. Claire, an incredible artist whose unique oil painting technique, Dialuminism, truly sets his work apart.
Stephen describes Dialuminism as "light passing through." This captivating technique involves embedding metal leaf and oil paint within layers of either solar-resistant resin (for a thick, high-gloss finish) or archival satin varnish (for a soft, satin finish). The magic of his work lies in how "the light plays off some areas and casts shadows beneath others, creating a dimensional painting that changes in appearance depending upon where the viewer is standing in relation to the light source." This incredible technique, combined with his captivating imagery, makes his art truly stand out.
The Challenge: A Masterpiece Hidden by an Outdated Digital Canvas
When we first connected with Stephen St. Claire, his artistic brilliance was undeniable, but his online presence wasn't quite reflecting it. His existing website was in need of a complete overhaul; the design felt outdated, and crucially, the images failed to showcase the true magnificence and unique dimensionality of his Dialuminism technique. We were excited by the opportunity to help him bridge this digital gap and bring his online gallery up to the caliber of his physical art.
Our Solution: A Sleek New Digital Home
Go Artist Go embarked on a complete redesign, moving St. Claire Art to a sleeker, more modern Squarespace website. Our goal was to create a digital platform that not only captured the essence of his work but also provided an immersive experience for visitors, allowing them to truly appreciate the interplay of light and shadow in his paintings.
Our key contributions included:
Sleeker Design & Layout: We implemented a contemporary design that prioritized visual impact, allowing Stephen's vibrant art to take center stage.
Captivating Imagery & Descriptions: We focused on optimizing his images to truly showcase the magnificence and unique qualities of his Dialuminism technique, complemented by compelling descriptions that invited viewers deeper into his artistic world.
New Artist Statement & Blog: We helped craft a fresh artist statement that articulated his vision and process, and integrated a new blog to share his news, insights, and press features, fostering a deeper connection with his audience.
Enhanced SEO & Social Media Integration: We added new pages and strategically incorporated keywords to boost his search engine visibility. Crucially, we worked to increase his social media engagement, expanding his reach and connecting him with a broader audience of art enthusiasts and collectors.
Propelling Stephen into a New Creative Front
The comprehensive digital transformation coincided perfectly with the opening of Stephen's new studio gallery in the River Arts District in Asheville, NC. This synergy between his enhanced online presence and his physical space has opened up exciting new opportunities for him and his remarkable work.
At Go Artist Go, we are continually providing ongoing support and consultation for Stephen's marketing objectives. This includes continuous SEO (Search Engine Optimization) efforts, strategic social media management, engaging blog development, targeted community outreach, crafting impactful press releases, conducting market research, analyzing analytics, and designing effective newsletters.
We are incredibly proud to have helped Stephen St. Claire not only transform his online presence but also propel him into a new creative front in the art of marketing, ensuring his unique vision and incredible technique shine brightly across the digital landscape.